Editing your campaign copy

Three ways to change copy, in increasing order of bluntness.

Direct edit

Type over it. Best for small wording fixes — a phrase you would never say, a product name, a tone tweak.

Scoped revision

Ask for one thing to change: "rewrite the CTA", "change the hook only". Everything outside that scope is held frozen.

This matters more than it sounds. Without it, asking for a CTA fix can quietly redraft your opening line too, and you lose an edit you were happy with. The freeze is enforced, not just requested.

Regenerate

Throw it away and write again. Use this when the angle is wrong, not when a sentence is wrong. If you find yourself regenerating repeatedly, the problem is usually upstream in your offer card.

After editing

If the campaign was already approved, approve it again. A campaign will not send copy that has not been through the approval gate. That is why you may be prompted to re-approve after changing a live campaign.

If the audience changed substantially, the copy may also need a fresh check that its claims still fit — if they do not, you will be asked to regenerate.

Updated on: 17/08/2026