Merge tags explained

Merge tags are fields that fill in per lead at send time — first name, company, and the personalised opening.

Company names are cleaned

Company names are normalised before insertion, so you get "Northwind" rather than "Northwind Logistics Group LLC" in the middle of a sentence. There is one cleaner used everywhere, so the same company reads the same way in every campaign.

The personalised opening

The opening line is inserted as its own field. Every lead gets a real one — either a validated personalised opening, or a sound generic paragraph if nothing specific enough could be grounded. You will never send an email with a visible gap where the opening should be.

Unknown merge tag warnings

If you see a warning about an unknown merge tag, a tag was typed that the system does not recognise — usually a spelling slip. Fix it in the copy.

This is flagged during review rather than sent with a hole in it.

Sender fields

Sender name fills from the mailbox that sends each email, so signatures are per-sender correct across a campaign spread over many inboxes.

Updated on: 17/08/2026