Setting up your company profile

Everything Unilead writes is generated from your company profile. A thin profile produces thin campaigns, and it is the most common cause of disappointing results.

Find it under Company.

The fields

Website — used to ground claims about you. Proof points are checked against what is publicly on your site.

Positioning — your own description of the business, in your words.

Your offer — what the buyer receives. See What to put in your offer and proof points for why this field matters more than any other.

Customer problem — the pain your buyer already knows they have.

ICP — roles, company types, sizes, geographies. This is the fallback when a campaign brief is thin, and it rescues briefs that are too vague to search on.

Proof points — real, checkable evidence. Tick the ones the copy writer may use.

Booking link — where interested repliers book time. Required.

Reply notification email — where you are told a reply arrived. Required.

Entering lists

Fields taking multiple items are one per line. Do not comma-separate them — an entry containing a comma can be split, and the fragments then reach the copy writer as if they were whole propositions. If you see odd half-sentences in your campaigns, check this first.

Syncing

Save, then sync. Campaign creation is blocked until the booking link, reply email, and a completed sync are all in place.

Editing the profile later does not rewrite existing campaigns — regenerate a campaign's copy if you want it to pick up a change.

Updated on: 17/08/2026