• How big should my audience be?

  Tighter usually beats bigger — but there is a minimum before a campaign can launch.Few readers

• Understanding the universe view

  Every company that matched your brief, ranked — and why it is much larger than your contact list.Few readers

• Running multiple campaigns

  Why several focused campaigns beat one large one.Few readers

• How to write a campaign brief that works

  Name a role, a company type, and a place. Here are the patterns that work and the ones that fail.Few readers

• My search returned no results

  What to change when a build comes back empty, and why your previous audience is safe.Few readers

• How long does finding leads take?

  Up to about 20 minutes, and it keeps running if you close the tab.Few readers